The Pinkification of Wonder Woman


Remember when Wonder Woman was a strong American hero, bedecked in red, blue and gold? She has been one of the few female superheroes girls have to look up to that isn’t sprinkled with the buffoonery of a princess waiting for her knight in shining armor to come to the rescue so her life could start. Wonder Woman kicks sass.

Whenever the media, through movies, books, TV shows, etc., bombards us with weak-willed and uninteresting female “heroes” or protagonists, one could always say, “Well, at least Wonder Woman is around.” One could always say that because she breaks the mold! She isn’t swaddled in glitter and pink (nothing against glitter and pink, but I hate when girls are reduced to only glitter and pink). She doesn’t wait around for life to start. She beats up bad guys! She rocks!

And yet, even she is not immune to the modern trend of reducing young girls everywhere to frills, pink, purple, and glitter.

At Target Superstore, I recently came across a set of plastic plates decorated with various superheroes, including Wonder Woman. Wonder Woman’s plate looked like this:


Wonder Woman appears to have been drenched in pink and purple vomitus.

Again, I have nothing against pink and purple. In fact, purple is one of my favorite colors. But Wonder Woman is not pink and purple! She is red, blue, and gold! Furthermore, none of the other superhero plates had their colors altered. Superman was still blue and red. It was only Wonder Woman who was completely changed.

I am dismayed at how once again, a female hero has been reduced to frills. Everywhere you go, girls’ toys, clothes, and now superheroes are a revolting state of pink and purple. Why are girls always reduced to the same thing? Pink, purple, sparkles, waiting for Prince Charming, aspiring only to be a princess.

When I was maybe four years old, I went through a phase of liking pink. Pink was my favorite color for a brief few months. But I had access to the entire spectrum of color! I was never drenched in pink, my room never resembled the inside of a bottle of Pepto-Bismol. I loved red, orange, green, blue. I even went through a black phase in fourth grade. How glad I am that I was not reduced to two colors!

So why this pink and purple obsession now? Is it, in fact, a new phenomenon? Or am I just now noticing it because as an adult I pay closer attention to color? IMG_0994

Obviously pink and purple aren’t inherently bad. But isn’t it a disservice to limit the few superhero role-models that exist for girls to only two of the colors present on the color spectrum? Especially if the original colors aren’t such?

I once read a book called Cinderella At My Daughter by Peggy Orenstein. This book delves into the depths of the girlie-girl culture–which is what the monstrosity of a Wonder Woman plate represents–and the potential for damage in young girls.

Now, I don’t think a single plate will ruin a young girl’s life. But I tire so much of the media altering women–fictional and real alike–to suit perceived or created desires. It wasn’t enough that Disney tried to alter Merida from Brave to be an older, sexy shell of herself, now Wonder Woman has been robbed of her typical look!

It may seem that I am making a mountain out of a hill of beans. But the depicted trend in our society is that, despite all the opportunities available to women, we are still only worth our looks. We are disinterested in anything that doesn’t involve pink or purple or glitz. It is okay to alter ourselves–or our heroes–to suit others’ desires.

And really, why the devil would you change Wonder Woman?

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